The purpose here is to utilize the many available and unavoidable digital existences that we all take part of every day in a way that only truth can bring. Self truth. Honest individual beliefs and feelings. For my team, creating in a way that brings the feel that is familiar to all of us. This is something lost often in the move to a blurred analog/digital existence. To be able to gift an individual that may be inactive, disconnected, going through a personal crises, etc., with a means of self expression. Most find discretion and privacy a very valuable necessity. In such one may be hesitant to share these things that are being discovered. To have a self test-bed for coaching ones possible interest or even fancy is part of the solution. To allow one to hear their inner voice and act on it. Not act on what they heard, or what another is professing and even dogmatically pushing upon them. Let the truth of that individual out. Soon that one is comfortable and confident enough to bring it to the street or out into the open. That enhances society with true expression and variety. It educates us all in the diversity of us, spread YOUR word. Ignorance is not bliss and we will open a path to self-understanding, by allowing a way to develop the many Selvz within you.